When Jerry Bock and Sheldon Harnick were writing Fiddler on the Roof, they were struggling to create an opening number. Director Jerome Robbins asked them what is the show about, to which they both replied, “Tradition!” And hence, one of the greatest opening numbers in musical theater was born. As Mitt Romney’s campaign struggles to win the Republican nomination, and the presidency, they too would be smart to ask, “What is this election/this campaign about?”
Right now, Romney is the prohibitive favorite to win the Republican nomination. But his inability to win over the conservative base, demonstrates a frailty to frame the central themes of his 2012 presidential run.
Why should Americans elect Mitt Romney? Why does Barack Obama really not deserve another term? Can things actually get better in the USA, or are we in a long-term slump? All are questions that the Romney campaign needs to answer if it is going to be successful and erase the voices of doubt in the Republican Party.
Republicans by nature are orderly. They prefer a primary coronation rather than political bedlam. For them, the 2012 primary season has gone on long enough, yet no candidate has clearly articulated what their campaign is about, or why they will beat President Obama. If there were ever a time for Romney to define himself and his campaign, now would be the moment.
Now granted, in the Arizona Republican Primary debate Romney was asked to define his candidacy in one word. His response: Resolute? Not exactly a word that stirs passion or images of progress. Speaking for myself, I tend to think of the Resolute desk in the Oval Office, and the presidency is more than just furniture.
What made Fiddler so universally loved was that it was a story about tradition in uncertain times. It opened on Broadway in 1964, and helped the audiences come to terms with the domestic strife being experienced in America at that time. This reason alone explains why the original New York production ran more than 3,000 performances.
Romney should take note, and his campaign’s message needs to focus more on defining his leadership in these uncertain economic times. While unemployment has dropped, albeit not by much, things still haven’t gotten better. Food, housing and energy prices are rising, and American wages are not. Many American’s are left asking, is this all we can expect from the recovery?
Like the villagers in Fiddler on the Roof, Americans too are living in uncertain times. The Fiddler symbolized tradition, and helped symbolized a way forward. Cynics may say that there is more to winning elections than just words, but “Compassionate Conservative” and “Hope/Change” embodied the messages of the last two presidents. Should Romney want to join their company, he needs to answer Fiddler’s original question: What is this all about?
Note: The author is an unaffiliated Republican primary voter, who will be voting on Super Tuesday. They have not endorsed a candidate, and are not associated with any political campaign.